Wednesday June 5- tip 157

Hi ,

Your Wednesday email content tip that isn’t a fundraising ask:

Use games.

A lot of your emails are very serious. But your emails should not only make people read but engage them. Sometimes, sharing something “fun” will do the trick.

Take a look at this example from UNICEF:

Subscribers were sent to different scenes (designed like a Where’s Waldo picture) and challenged to find the toilet in each one. This is a good way of sharing some of what UNICEF is doing on the ground around the world.

Or this from Planned Parenthood:

A little bit of a challenge to find the four words that go together. Again, a good way of backdooring mission and yes, people are gonna play this.

Games get email subscribers engaged.

Joey, do you like movies about Gladiators?

Ephraim Gopin
Nonprofit email expert and strategist
Email services for your nonprofit