Thursday March 5- monthly giving email

Hi !

Eastern: What’s cookin this week 

In this week’s enews…

• We’re doing a disservice to the people we help

• How to compose a monthly giving ask email

• Making sure everyone is included

• Great post: Storytelling and best practices

• Twitter is on fire

The solution to the Triple E (enews easter egg) from last week: Names of characters from one of my alltime favorite movies It’s A Mad Mad Mad Mad World.

Many of you are worried about incoming donations, possibly a reduction in revenue generated. One of the most underused (my opinion) but best fundraising methods is monthly giving.

This week I’m gonna show you how to present recurring gifts to your audience. Let’s dive into it.

TWA: You’re missing out

Money.

Every nonprofit chases it. For some, it is the begin and end all of fundraising. Forget everything else. Just…

It’s one of the main reasons why organizations chase large donations. BIG BUCKS BIG BUCKS NO WHAMMY!

A $25 donation? No time for that. $25,000? All the time in the world.

But that does a MAJOR disservice to the people we’re serving and impacting.

Facts:

• Monthly givers have a higher lifetime giving amount than the average donor

• Recurring givers can have a retention rate as high as 90%

That woman who gives you $10 a month? She’s potentially better for your organization over the long haul than that person who donates $250 annually.

And yet so many organizations do not have a monthly giving strategy and/or program. I don’t get it!

What’s even more interesting is that studies show that monthly givers could be some of your best prospects for midsize/major gifts and planned giving gifts. Can’t get better than that.

Monthly giving is much more than just offering it as an option on your online donation form. You need to know what motivates people to become a recurring giver and once they sign up you have to know how to retain them.

I strongly suggest your organization carry out a couple of monthly giving campaigns during the year. One of the best platforms for that is email.

Not sure how to compose that email? I’ve got you covered.

Northwest: Show and tell

This week I’m doing a little show and tell. In the 5 minute video below, I share with you a great monthly giving campaign email I received from Kanbe’s Markets in Kansas City.

Look at what they include, how they present it, the name for their monthly giving program, impact, social proof and much more. All in one email.

You can watch the video here or click below.

A great example to learn from of how to compose a monthly giving ask.

Not sure how to get started with monthly giving? Want to boost your current program? Email me and I’ll help your organization grow and thrive thru recurring gifts!

Pan Am: I love this idea!

In this section I’ll share with you something good being done by a nonprofit that you can learn from.

When something costs money, you’ll have people who can afford it and those who cannot.

But what happens when that could split up a class of teens? Make some feel like they’re on the outside looking in?

Woven Thrift Boutique in Oklahoma makes sure that’s not the case when it comes to prom. Specifically, prom dresses. Watch what they’re doing for people in their community so that everyone can enjoy their prom.

Love it!

Trump Shuttle: A little of this and that

In this section I’m going to share with you great content I’ve picked out that you can learn from.

1. Storytelling and best practices. MUST READ!!! (Lisa Sargent)

2. Acquisition vs. retention: You’re doing it wrong (Windmill Hill Consulting)

3. 6 tips for sharing powerful gratitude messages. ALL six!!! (Future Fundraising Now)

4. How to build a strong volunteer community (Nonprofit Learning Lab)

5. 29 free webinars in March for you to learn from (Wild Apricot)

New York Air: When the funny comes out

Twitter is a hellsite. I used to love it there. Now it sucks.

Except when there’s news that allows for people to be at peak snark and sarcasm. That’s when Twitter still shines.

Since last Saturday, when the war with Iran began, Twitter has been on fire. Given that I’m in the line of fire, humor is very helpful. And I can’t tell you how many times in the last week some random tweet made me laugh.

Here’s one that I particularly enjoyed- especially given that many companies are requiring staff to come back to work in the office 5 days a week:

If you’re interested, I’m sharing updates on Instagram of daily life here as the war goes on. I’m specifically using Stories and adding updates a few times a day.

🎶 This week I listened to From Now On from The Greatest Showman on an endless loop while composing the enews. Really really enjoy that song!

I’ll be back in your inbox next Thursday. Have a great weekend!

P.S. True story.