Saturday June 15- tip 167

Author

Ephraim Gopin
June 15, 2024

Hi ,

From time to time I’m going to share with you a few subject lines I liked and a few I wasn’t too fond of. A chance for you to gain some inspiration for your emails... and see what to avoid.

I liked

Not great

Thank you for taking action! (Houston Food Bank)

Help us reach our urgent donor monthly goal

Ephraim, share the love for CDP educators (Children’s Day Preschool)

Your Environmental Education Day supporter record enclosed

Don’t read this email 👀 (Jess Birken)

Deadline approaching: 11:59pm

Helping others can benefit you too (The Carter Center)

Top stories: November 2023

The subject line from Children’s Day Preschool:

  • It’s personalized

  • Makes me curious how I can share the love

  • I actually know the organization, have visited their preschool and seen firsthand the great work they do. Makes me even more curious how I can share the love with their educators. Yes I’m opening the email.

On the “not great” side, nothing spoke to me as a subscriber. It was either organization centric (help US reach…) or was just plain boring (top stories).

Back at it tomorrow,

Ephraim Gopin
Nonprofit email expert and strategist
Principal, 1832 Communications

P.S. Ahead of summer vacation, I’m compiling a list of movies with email themed titles. Send me what ya got!